Woodous - Imperfection Embraced

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The Internet has given us the ability to exchange ideas, knowledge, and collaborate with people from all around the world. We can buy products from many different countries without even leaving our house and stay in touch with all our friends and family – 24/7. We can see how they live, where they travel, and what they do in their free time.

Sadly, this has led to a commoditization of perfection. Encouraged by what we see on TV, we all wanted to create an illusion of a perfect world. In the end, anywhere we look everyone seems to be living the dream. This has led us to stage our photos and create artificial moments with no value – all that just to impress others.

But, where everyone is perfect, no one is unique. This is not the way we at Woodous want to do things. Neither do we believe in acting perfect. In fact, our products are imperfect before we even print anything on them. Why?


Nature Is Imperfect

All the artworks are printed on boards made of natural wood. Because they’re all natural, this also means every board has its own tree ring pattern. Even if you bought five boards with the same work of art printed on them, neither of them would be the same. The growth rings combination, which is visible from beneath the image, is one of a kind and cannot be repeated.

This means that the moment we start printing, the product is already imperfect – and there is nothing we can do about it. But the tree rings are just one part of the equation. Because the boards come from different trees, which, in turn, often come from different parts of the country, every board has its own “story” behind it.

We Aren’t Perfect Either

There are no ideal people. If everyone was perfect, the world would be the most boring place in the universe. Luckily, even though we sometimes pretend that we are, most of the time our imperfections get the better of us. But, instead of talking about imperfections, we prefer to talk about uniqueness.

And it’s this uniqueness that makes our life so amazing. The differences between us make the world a much more interesting place, where we can meet and interact with people who think and act differently than we do and learn from them.

Speaking of learning – this is what we, as a brand, are still doing too. Our product is imperfect, our brand is still young, and, we’re sure that there are things that could have been done better in our store.

But, this imperfection is our perfection.

Be Brave, Be Different

Through our emphasis on uniqueness, we would like to encourage you to not be afraid to stand out. Don’t try to fit in where you don’t belong – sometimes what you believe to be your flaw, for someone else could be your biggest asset.

Art printed on wood is exactly like that. Every board is different. Even if the boards “pretend” to be the same, there are certain natural differences that make every board beautiful on its own.

At Woodous, we have your back. We’re proud to allow others to show their uniqueness through art.

Don’t let others tell you what you can and cannot do. Be who you truly feel you are – be imperfect to be the best version of yourself.

Show others what you love and what’s important to you with Woodous

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